Digits Story

Digits Story
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Welcome to Digits!

Jeff and Wayne founded Digits four years ago, on the premise of bringing business finance software into the future

Prior to starting Digits, we started and sold two previous startups together. It was through those journeys, that we came to the the realization and hopefully opportunity that there was a need for a more modern software to empower the finance field, small business owners and startup founders to more deeply understand their finances.

Adobe for Creative Professionals, Digits for Finance Professionals

Our background comes from product analytics where about 10 years ago we built a mobile performance company that scaled to over 6 billion active smartphones and to one of the worlds largest mobile analytics platforms. With that product, we put a lot of energy in to making messy and disjointed data in the space more approachable, intuitive and understandable to folks building apps.

With Digits we are taking that same approach to the finances of a business. Similar to how Adobe builds apps for creatives to supercharge their abilities, we want to do the same for Accountants and Finance Teams. A suite of finance tools that save you a ton of time and helps tell the best story to business owners where they intuitively understand their business in the most elegant way possible. 

The Revolutionary Living Model

What we have built to enable these time saving and efficiency gaining apps we are calling The Living Model. Built on top of your ledger, the Living Model is an A.I.-enhanced technology that perpetually runs millions of calculations, monitoring every business transaction. With every single change to your business, the Living Model is instantaneously updated and refreshed. It’s this underlying technology that powers our suite of never-before-built, game-changing finance tools. 

Humbled by the Community Support

We are so excited to keep building the future alongside of you and are so exited you are here! We can only do this through the support we receive from our customers, and community of founders, CEOs, and board members of Box, Github, Carta, Tinder, Gusto, and more who support us.

We have been blessed that since the company’s inception in 2018, Digits has received numerous awards, including Business Insider’s Top 100 Startups, BuiltIn SF’s Top 50 Startups to Watch and Equal Ocean’s Next 50 in Global Fintech. 

Onward and upward to a new future of business finance software!


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